Enable choice through greater personalization To help businesses elevate their hybrid experiences, we discuss how expanding choices, integrating feedback, and investing in the technological infrastructure can bring these design principles to life.
By putting human needs at the center, involving select individuals as cocreators of the experience, and then rapidly innovating, brands can make their physical and digital experiences as agile and flexible as consumers have come to expect. So, what’s a brand to do? To meet the demand of elevating these experiences, it’s best to start by putting the human at the forefront-and leading principles from human-centered design can help. 2 Another study highlights that almost 90% of patients in the United States would like to continue to use telemedicine for nonurgent issues, and over half said telemedicine allows them to see their doctor more easily. When it comes to combining the best of physical and digital experiences, we are already seeing there is no turning back: In university education, a majority of US students now would like both digital and in-person learning options, 1 and a majority of professors in Germany indicate that they want to maintain hybrid elements, such as in-person teaching augmented with “digital elements,” after the pandemic subsides. Elevating the hybrid experience with human-centered design
0 kommentar(er)
